Tribal Marketing

The word Marketing on a building crane

According to website themarketingtools.wordpress.com “Tribal marketing is a marketing strategy that attempts to create social groups or communities that are centred around a product or service. The credo of tribal marketing is that post-modern people are looking for products and services that not only enable them to be freer, but can also link them to

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Infographic design – 45 from around the world

An infographic (information graphic) is a graphic representation of information designed to help the audience engage and understand the content at a glance. Organisation use infographics to quickly communicate a message, to present large amounts of data simply, and to allow the viewer to see data patterns and relationships. Infographics abound in almost any public

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The Brand Placebo Effect

The word BRAND held up by a crane

In our last edition we raised the idea of brands having personality and archetypes expressing this personality. You can review that article on our website. In this article we’re going to discuss the notion of a ‘placebo effect’. The better you understand your organisations personality the easier it becomes for you to communicate in a

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Writing for humans and spiders

A computer screen with the word WEB in the middle of it.

This is an informative and short article about writing web content for SEO. It reinforces the idea that SEO has the most impact when written for your target audience and spiders (search engine crawlers) equally. The elements of writing for SEO; undertaking research into your target audience and using keywords that reflect their searches is absolutely critical. Read

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