Penington Institute approached skysdesign to design public awareness collateral for people who inject drugs (PWID) and service providers in the alcohol and other drugs sector that would help to raise awareness of the use of new injecting equipment available in Victoria and which has received some negative feedback leading to suggestions that some PWID are resorting to unsafe injecting behaviour.
The aim of the campaign was to raise the awareness of how to better use this new injecting equipment.
The style that was designed for this campaign is real-life and gritty with clear and concise messaging designed to increase the engagement of PWID with the campaign. The campaign collateral is to include:
- 1x A4 Poster
- 1x 2 page A5 Postcard
- 1x 2 page A4 Fact Sheet