What We Do
Skysdesign is focused on supporting our Not For Profit and social enterprise clients’ goals to communicate their social purpose, social programs, the social impact they have achieved and ultimately the social change that they have created. We achieve this by understanding who your target audience is and your Value Proposition to them.
Whether you are in housing, disability services, youth, education, employment, health, aged care or a service provider to the Not For Profit sector, you have identified a target client group, the type of influence and impact that you aim to achieve and the way in which you aim to achieve it.
By understanding this about your organisation we can begin to understand your brand and collaborate with you to promote your uniqueness, your commitment and your purpose.
We use high quality design that communicates our Not for Profit and social enterprise clients’ professionalism, capacity and commitment to their cause.
Whether you are looking for a designer to create a new design from nothing or if you have a design that you think requires refreshing we are able to assist.
As a full service agency we can offer more than just the design and development of print and web based resources. Below is an outline of the services that we are able to provide to our clients.
When providing design services for printed materials we are experienced in the design of resources including:
- Business cards
- Brochures ranging from A4 to DL
- Flyers for services and programs
- Posters and postcards to promote special events
- Training guides
- Publications ranging from Annual Reports to strategic plans
- Research reports and practice guides
- Fact sheets
- Signage for doors, windows, vehicles.
Branding and Identity
People and brand are interwoven, this is particularly true in ‘for purpose’ organisations. Success is built when staff, board members, partners and beneficiaries have clarity about who you are and what you do. When developing brands, our focus is on partnering with you to create identity that connects with your existing and prospective audience on an emotional and values based level. This is critical to growth and the creation of greater social impact.
We focus on creating identity that:
- delivers brand clarity;
- is coherent and identifiable;
- supports differentiation from other organisations within your sector.
Our website services range from designing sites using templates to building sites. For the majority of our clients a WordPress website meets the goals and objectives for the majority of projects that we undertake. However, even though one quarter of sites on the internet are WordPress occasionally our clients need more individualised responses. In these circumstances we are able to meet their goals and objectives through the use of Content Management Systems’ (CMS) such as Drupal and Joomla.
To support the breadth of web requirements we provide:
- WordPress website design
- Customised web site design using Drupal and Joomla
- Website hosting
- Content Management System training
- E-commerce sites.
For NFP organisations to really flourish and expand it is essential that they engage in marketing. Whether it is traditional or digital doesn’t matter, what does matter is that it is supported by planning.
Having a marketing plan is critical for ongoing development and as part of our offer we can work with organisations to develop plans that help you to engage with your audience strategically.
A good marketing plan should include:
- Responsible person
- Date of activity
- Expected financial return
Many of our clients are looking at digital storytelling as a means of communicating their social impact. Our network of specialist providers include seasoned professionals with experience providing high quality services to Not for Profit and commercial clients. Much of our film production work is provided by a highly professional social enterprise.
One purpose for film is the communication of Social Return on Investment. If you’re looking for a unique way to communicate your organisations Social Return on Investment we have a solution.
The Content Marketing Institute defines content marketing as ‘the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.‘
skysdesign works with a network of specialists who have experience within the Not for Profit sector, government and corporate. Whether writing content for your Annual Report or just proofreading it; creating web specific content or the sales collateral that will set your social enterprise apart; scripts for your explainer videos or helping to develop storyboards our focus is on delivering content that reinforces your organisation and is targeted to attract your audience.